Case Study: How Billy Reid Uses Shop with Friends to Drive Fast, High-Intent Sales Through Referrals
About Billy Reid
Billy Reid is an American men’s fashion brand known for its effortless blend of Southern charm and modern sophistication. The brand crafts timeless apparel, footwear, and accessories with a commitment to quality and detail — and is beloved by style-conscious customers worldwide.
The Challenge
While Billy Reid has a loyal customer base, they were looking for ways to capitalize on enthusiasm from existing customers and turn that energy into measurable sales.
The team knew that referrals from trusted friends carry more weight than any ad, but they needed a way to make sharing frictionless — without disrupting the shopping experience.
The Solution
Billy Reid integrated Shop with Friends, enabling shoppers to send product polls to friends directly from the website. Friends could vote, comment, and shop instantly — creating a real-time social shopping loop.
Installation was seamless:
“Installation was super easy and the team was really helpful with any questions or requests I had,” said the Billy Reid team. “Overall, the app seems to be performing well, increasing the likelihood to purchase pretty significantly.”
The Results: High-Intent Sales in Minutes
The impact was immediate:
- Poll Senders converted at 9.79%, often purchasing in just 14.8 minutes
- Voters — friends who interacted with a poll — converted at around 2%, typically within 15 hours
- Customers began sharing and buying within hours of the app going live
“I was surprised by how quickly our customers began sending out polls and making purchases. The app quickly pays for itself.”
Why It Works
Billy Reid’s experience underscores the power of referrals in luxury retail:
- Trusted Recommendations – A friend’s endorsement drives confidence in premium purchases.
- Seamless UX – The embedded poll keeps shoppers in the moment without adding checkout friction.
- Fast Decision-Making – Poll senders’ purchases happen in minutes, showing clear buying intent.
Billy Reid’s Takeaway
For the Billy Reid team, Shop with Friends has transformed organic enthusiasm into a scalable, trackable growth channel.
“The app quickly pays for itself.”