How a Canadian Leggings Brand Leveraged Social Shopping to Boost Conversion Rates and Sales

When SweetLegs, a leading Shopify store that offers ultra-comfortable, patterned leggings, and body-positive ethos, sought to improve customer engagement and drive more sales, they turned to our innovative social shopping app. The results? Impressive conversion rates, higher-than-average order values (AOV), and rapid purchase timelines that outperformed expectations.

Here’s how we made it happen:

The Challenge

Selling leggings in a competitive eCommerce market isn’t easy. SweetLegs wanted a way to stand out, connect with their customers, and drive conversions—all without heavy discounting or intrusive sales tactics.

The Solution

Enter our social shopping app. Using interactive polls, customers were invited to share polls with their friends to get real-time input on their favorite styles, colors, and trends. It’s a dynamic way to engage potential buyers and nudge them toward purchases, while introducing their friends to the SweetLegs brand. 

The Results

In just 30 days:

• Conversion Rates (CVR): Poll senders saw a remarkable 38.42% conversion rate, while their friends (voters) converted at 6.67%.
• Speed to Purchase: Poll senders purchased in just 19 minutes on average, while voters followed suit within 28 minutes.
• Revenue: Poll-driven engagement generated an impressive $18.5K in revenue from 128 orders.
• Average Order Value (AOV): Shoppers spent an average of $145 per order, showcasing the power of engagement-driven upselling.

Why It Works

The combination of interactive engagement and immediate product exposure created an urgency to buy. Customers who participated in polls felt invested in their choices, leading to higher intent and faster purchases.

What This Means for Your Shopify Store

If you’re selling products like leggings, underwear, or other fashion items, our app can transform your customer experience. By fostering a sense of community and encouraging active participation, you’ll not only boost sales but also create a loyal customer base eager to engage with your brand.

Want these results for your store? Let’s talk about how our social shopping app can drive meaningful growth for your Shopify brand